James D. Plummer
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
Undetermined
Description
Program Highlights The false premise of the "creatives" vs. the "non-creatives." How a bias to action rather than a reflex for planning speeds successes. How to achieve a structure that makes the creative process sustainable. David Kelley's human-centered "design thinking" requires building empathy for the end-users of whatever product, service or environment you are creating. This empathy helps you understand users' needs and gives you the motivation...