Good writers follow the rules. Great writers know the rules -- and follow their instincts! Finding the right words, in the right order, matters -- whether you're a student embarking on an essay, a job applicant drafting your cover letter, an employee composing an email ... even a (hopeful) lover writing a text. Do it wrong and you just might get an F, miss the interview, lose a client, or spoil your chance at a second date. Do it right, and the world...