Positioning: How Advertising Shapes Perception
(eVideo)

Book Cover
Average Rating
Contributors
Learning Seed (Firm), Distributor
Kanopy (Firm), Distributor
Published
[San Francisco, California, USA] : Learning Seed, 2004., Kanopy Streaming, 2016.
Physical Desc
1 online resource (streaming video file) (21 minutes): digital, .flv file, sound
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Format
eVideo
Language
English

Notes

General Note
In Process Record.
General Note
Title from title frames.
General Note
Film
Date/Time and Place of Event
Originally produced by Learning Seed in 2004.
Description
Contemporary advertising seldom demonstrates why one brand is superior, or constructs logical arguments to sway buyers. Advertisers today position instead of persuade. Position refers to a place the product occupies in the consumer's mind. Nobody likes to be told how to think, but few notice when told how to see. Explore perceptual mapping, market segmentation, the use of emotion and magic, social approval, positioning against the competition, re-positioning, and using unique attributes..
System Details
Mode of access: World Wide Web.
Language
In english

Citations

APA Citation, 7th Edition (style guide)

(2004). Positioning: How Advertising Shapes Perception . Learning Seed.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

2004. Positioning: How Advertising Shapes Perception. Learning Seed.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Positioning: How Advertising Shapes Perception Learning Seed, 2004.

MLA Citation, 9th Edition (style guide)

Positioning: How Advertising Shapes Perception Learning Seed, 2004.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.