Advertising Layout Part I: Space Allocations
(eVideo)
Contributors
Published
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Physical Desc
1 online resource (streaming video file)
Status
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Format
eVideo
Language
und
Notes
General Note
Title from title frames.
General Note
In Process Record.
Date/Time and Place of Event
Originally produced by D.E. Visuals in 2010.
Description
Excellent for any course in advertising, advertising creative or graphic design. Suggests the proper space allocation for the illustration, headline, copy and logo. Discusses whether to use a photograph or original art for the illustration. Covers headline issues such as overprinting, reverse type and typefaces. Shows examples of the optical center, symmetrical and asymmetrical balance and the Kodak "role of thirds." Covers the layout techniques of vertical half, horizontal half, corner half, white space, bleed, and borders. Concludes with a discussion and examples of "simplicity", "unity" and "harmony" in layout design.
System Details
Mode of access: World Wide Web.
Language
In English
Citations
APA Citation, 7th Edition (style guide)
(2015). Advertising Layout Part I: Space Allocations . Kanopy Streaming.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2015. Advertising Layout Part I: Space Allocations. Kanopy Streaming.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Advertising Layout Part I: Space Allocations Kanopy Streaming, 2015.
MLA Citation, 9th Edition (style guide)Advertising Layout Part I: Space Allocations Kanopy Streaming, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.